Why Your Summer Events Deserve More Attention
Your church website should work just as hard as your outreach team. To promote church events online, you need bold banners, mobile-optimized sign ups, and clear, engaging content. This blog walks you through easy ways to get there—fast.
You’ve planned the cookout. You’ve prepped for the VBS lessons. You’ve rallied the volunteers. The team is ready. The vision is strong. But if your website doesn’t reflect what’s happening this summer, guests and members may never know.
A clear, updated website is one of the most important ways to connect your community with your ministry—especially as more people turn to the web for information and connection. During summer, when families are traveling, school is out, and rhythms shift, your church summer events become a strategic window for outreach and fellowship.
Unfortunately, too many churches treat their website like an afterthought. Outdated announcements, buried flyers in PDF links, or missing pages lead people to assume nothing is happening—even when your ministry calendar is full.
It’s not a lack of heart or effort. It’s usually just a lack of time, tools, or clarity. And that’s what this blog aims to fix.
Below, you’ll find simple, actionable ways to update your site so it serves your people and supports your outreach. Whether you’re a small church with no media team or a pastor juggling multiple roles, these tips will help you promote church events online and make your events stand out with less stress and more clarity.
1. Add an Eye-Catching Homepage Banner
Your homepage is your digital front door—and it should welcome people with clarity, energy, and purpose. If your church is hosting something this month, don’t bury it in a dropdown menu or tuck it into a bulletin PDF.
Use a bold, seasonal banner that visually highlights your next big event, whether it’s a kids camp or family BBQ. Include the event name, a strong visual, and a call to action that links directly to more info.
-
The event name
-
A strong visual (photo or graphic)
-
A clear button like “Learn More” or “Register Now”
A user-friendly website builder makes it simple to upload new homepage sliders or feature sections that sync with your website content. No design team required.
Your church website should be just as excited about your event as you are. Don’t bury the announcement—highlight it front and center.
2. Create an Event Landing Page with All the Info
While your homepage banner grabs attention, your event landing page delivers the details. This is where visitors go to confirm whether they’ll attend—and what they need to know.
Every major event should have its own page that clearly outlines what it is, who it’s for, and how to participate. The goal is to remove all guesswork and reduce the friction that keeps people from showing up.
A good landing page should include:
-
Date, time, and location
-
Details about what to bring or expect
-
Images or past event highlights
-
A registration button or RSVP form
With an integrated events feature, you can create clean, mobile-ready pages in minutes. These pages help your church look organized, active, and prepared.
ChurchSpring’s Event Feature makes this easier with ready-to-go landing pages for each event. These landing pages clearly display the event title, date, time, and include an embedded registration call-to-action—making it simple for people to find and take the next step. You can even link directly to these pages in your email or social promotions to increase visibility and engagement.
Give every major event a digital home so your people know where to go, what to do, and how to get involved.
“Our church members love our website! We use it to publish daily Bible Readings, Sermons, and blogs as well as all the other stuff! Recently, an APP option was provided and I have heard how ‘wowed’ our members are with the new App! I have told everyone I know about the ease of use, which is a great selling point!”
Terry R., Penia Baptist Church
3. Add Sign Up Forms That Work on Any Device
Event promotion without a sign up option is a missed opportunity. If someone is interested in attending, they should be able to take action immediately, without waiting to call the office or track down a paper form.
With built-in sign up forms from your website platform, your church can offer simple registration for any event. Parents can register their kids for VBS from their phones. Volunteers can sign up for shifts without emailing anyone. Your team can monitor engagement in real time.
-
Let parents register kids for VBS
-
Collect RSVP numbers for a church cookout
-
Track volunteer sign ups for setup and teardown
These digital forms are accessible, intuitive, and fast—exactly what your guests and members need in a busy summer season.
The easier it is to respond, the more likely people will. Remove the barriers and watch attendance grow.
4. Optimize for Mobile—Your Community’s Primary Device
Most visitors to your website will view it from their phone. Whether they’re checking service times or browsing event details, they’re doing it on the go.
Your banners, buttons, and registration forms need to be mobile-optimized. That means no pinching to zoom, no hard-to-tap links, and no broken layouts.
-
View banners without pinching/zooming
-
Tap on buttons and forms easily
-
Register from the parking lot if needed
Mobile access is more than a nice-to-have, it’s a non-negotiable part of hospitality and digital outreach.
Meet people where they already are—on their phones. A mobile-optimized experience invites more connection.
5. Schedule Social Media Posts Automatically
Keeping up with social media promotion can feel like another full-time job. But it’s essential to building awareness and keeping events top-of-mind in your congregation and community.
ChurchSpring’s Church Website Builder has a built-in social scheduler that allows you to set up weekly reminders, countdowns, or sign-up prompts in advance. Connect these posts to your event pages so everything points back to your site.
-
Pre-schedule posts about your events
-
Link directly to your event landing page
-
Reach your Facebook followers automatically
Planning ahead gives your team breathing room while ensuring your outreach stays strong all week long.
Automation gives you margin. Free up your leaders to focus on people, not posts.
“We really enjoy our website and get several compliments on it. We are a small church and this gives us a large presence. Awesome job in creating this!! You are amazing people and I am sure God is very pleased with your mission to help all churches involved spread the word. Thank you.”
Cole W., Mt. Pisgah Missionary Baptist Church
6. Showcase Church Event Recaps After They Happen
What happens after the event can matter just as much as the lead-up. People want to see what God is doing in and through your church.
Use your homepage, blog, or gallery to celebrate your latest outreach. Whether it’s photos from your youth cookout or highlights from VBS, these recaps create energy for future engagement and give guests a window into your community.
-
Photo galleries from the youth BBQ
-
Thank-you notes for VBS volunteers
-
Testimonials or quotes from guests
A recap doesn’t need to be long to be powerful—it just needs to be seen.
Celebration inspires participation. Don’t move on too fast—share the fruit of your events.
7. Use a Website Platform Built for Church Events
The best tools don’t just get the job done—they make your ministry more joyful and less stressful. Church websites should be built for the rhythms and needs of real ministry.
When your platform is tailored for churches, everything gets easier. From homepage banners and sign ups to social scheduling and event expiration, these tools save your team time while boosting visibility.
-
Create custom event pages with registration buttons
-
Feature events on the homepage instantly
-
Set auto-expiration so your site stays current
-
Use sign up forms with backend access for admins
-
Schedule social posts without jumping between apps
Don’t let outdated tools limit your outreach. Use what’s built for your mission.
Give Your Summer Events the Visibility They Deserve
Summer ministry moves fast—schedules shift, families travel, and Sunday mornings often feel lighter. But that doesn’t mean your church’s mission slows down. If anything, summer is filled with unique opportunities to welcome guests, build relationships, and reach your community in ways that resonate beyond the season.
To make the most of it, your events need visibility. That means making sure your website clearly reflects what’s happening, where it’s happening, and how people can get involved. Whether it’s a block party, a prayer walk, or a one-night worship service, clear digital communication turns intention into attendance.
By using a website that’s designed with ministry in mind, your church can promote church events online with confidence—not stress. You’ll spend less time troubleshooting tech and more time engaging with people. And long after the summer ends, you’ll see the fruit of creating a more connected, responsive church body.
Ready to boost your summer outreach? Start your free Churchspring trial for 7 days or join our next demo webinar and simplify your online event promotion today with a church website builder that works for you.
