Summer can be a whirlwind for churches. Staff members are in and out of the office. Families are on vacation. Wednesday night programs pause. And suddenly, the carefully planned rhythms of ministry life start to shift.
In the middle of this seasonal shuffle, your social media presence can easily get lost. What was once a vibrant channel for connection becomes an afterthought. One missed post turns into two, and before you know it, your church’s voice goes silent online, right when many people are still checking their phones for encouragement and updates.
The truth is, summer is actually a prime time to be active on social media. Whether it’s members traveling out of town or visitors exploring churches in the area, people are more likely to look you up online first. That means a consistent presence on Facebook, Instagram, or X (formerly Twitter) is more than just “nice to have”—it’s a vital connection point.
So what’s the solution? A social media strategy that works with your summer schedule—not against it. One that’s flexible, easy to maintain, and gives your team breathing room without going silent.
That’s what this blog is all about. We’ll walk you through a simple, repeatable summer church social media strategy that you can plan in one sitting and let it run for weeks. No burnout. No blank calendar. Just thoughtful, automated posts that keep your church visible and valuable.
1. Pick 3–4 Weekly Content Themes
Instead of scrambling each week for something to post, define 3–4 consistent categories of social media content that resonate with your congregation and reflect your church’s voice.
Think about what uplifts your people midweek, what gives them a glimpse of your community, and what might encourage them from Sunday to Sunday. Choose categories that are simple but meaningful.
Here are great summer-friendly examples:
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Sermon Quote Sunday – Share a powerful one-liner or scripture from the Sunday message. This extends the message beyond Sunday morning and invites reflection throughout the week.
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Midweek Encouragement – Post a Bible verse or short devotional thought on Wednesdays to offer a spiritual boost midweek.
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Throwback Thursday – Share a photo or memory from a past ministry event, VBS, or mission trip. Nostalgia builds connection.
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Summer Spotlight – Highlight a different volunteer, staff member, or ministry each week to show appreciation and introduce new faces.
These themes give your team clarity and your audience familiarity. People start to look forward to each post type and you can prepare them all in advance.
Use a shared Google Doc or spreadsheet to outline your weekly post themes. It becomes your content bank for the entire summer.
2. Assign Roles to Lighten the Load
Social media isn’t a one-person job—especially in the summer when staff and volunteers may be in and out. The good news? You don’t need a marketing team. You just need a few willing hands.
Start by identifying strengths on your team. Maybe your youth leader loves taking photos or you can ask a church volunteer to help write captions. Empower your team with clear, manageable roles:
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Content collector – Gathers quotes from sermons, scriptures, photos, or highlights from recent events.
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Caption writer – Crafts simple, engaging messages that connect the content to your community.
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Scheduler – Uploads the content into your social media posting tool (like ChurchSpring’s social scheduler).
Dividing the responsibilities means no one is overwhelmed, and it makes social media sustainable long-term. Even rotating these roles weekly can keep the momentum going.
3. Use a Social Media Scheduling Tool to Save Time
You’ve got your themes. You’ve got your team. Now it’s time to put it all on autopilot!
This is where a social media posting tool becomes your best friend. A Social Media Scheduling tool allows you to write, upload images, and schedule to your social media platforms instead of having to log in to each separate platform in real-time. And ChurchSpring’s built-in Social Scheduler takes it to the next level. Designed with churches in mind, you can create a schedule for your church’s social media promotions right within your website, allowing you to easily plan posts for sermons, events, or blog updates in just a few clicks.
Once scheduled, ChurchSpring automatically publishes them to your connected social channels—so your content keeps flowing, even when you’re offline. It’s the only church-specific scheduler built to save you time, reduce stress, and help you stay focused on what truly matters: your ministry.
Instead of manually posting every other day, carve out one block of time to:
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Draft and upload all posts for the week or month.
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Attach any media—photos, graphics, or sermon clips.
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Set publish dates and preview how they’ll look on platforms like Facebook or X.
This isn’t just efficient—it’s freeing. You eliminate last-minute stress and ensure your message reaches people even when your team is unplugged.
With ChurchSpring’s Social Media Scheduler, everything is in one place—website, events, and social posts—so your communications stay organized and streamlined.
“ChurchSpring has been one of those rare products that performs as advertised… It’s been just that—easy. The picture library is also helpful, as are the little tips we get about other tools and sites we can use.”
Karl M., Timberville Church of the Brethren
4. Don’t Aim for Perfection—Aim for Presence
Perfection is exhausting. Presence is effective.
Summer is a season of flexibility. People are in and out, but they’re still online—and your church has a powerful opportunity to remind them they belong.
That doesn’t mean every post needs a graphic designer’s touch. It means showing up with real encouragement, consistent messaging, and faith-filled reminders.
A simple verse. A quick photo. A thank-you to a volunteer. These things matter.
If you stick to your plan, schedule posts, and focus on encouragement, you’re doing it right. And with ChurchSpring’s tools, you’ll save time, stay consistent, and keep your message going strong—even when your calendar isn’t.
Schedule Now, Relax Later
Summer may feel unpredictable—but your church’s online presence doesn’t have to be. With a little intentional planning, you can keep your digital outreach steady, even when your in-person rhythms change.
Imagine sitting down just once to map out your posts for the month. No scrambling midweek. No pressure to “come up with something.” Just a calm, consistent flow of encouragement, updates, and Scripture reaching your community where they are.
Your team gets breathing room. Your members stay connected. And your ministry keeps shining online—all without weekly stress.
Use this simple social media strategy and system to define your content themes, assign roles, and automate posting with a tool designed for churches.
Ready to move forward with a summer-ready social strategy? Start your free 7-day trial or join our next demo webinar to see how ChurchSpring’s Social Scheduler helps you save time, stay consistent, and grow your church online.
