Easter is one of the biggest outreach moments of the year for churches. Whether you’re hosting an early sunrise service, a community egg hunt, or a family brunch after worship, your team has likely invested a lot of time and prayer into making it special. But if people don’t know about your event, they won’t come. That’s where intentional Easter event promotions become mission-critical.
Your website, social media, email, and even your Google business account are powerful tools to spread the word. When used together, they create a cohesive strategy to boost visibility, invite your community, and grow your church’s reach.
Let’s walk through a step-by-step guide to promoting your Easter events online using the most effective tools and church event marketing strategies available.
1. Create a Dedicated Easter Event Page on Your Website
Start by giving each Easter event—whether it’s a worship service or egg hunt—its own dedicated event page. This gives your visitors a clear destination for all the info they need, and it helps boost your site’s SEO.
-
Include the time, location, parking details, and what guests should expect.
-
Add photos or graphics that reflect your church’s personality and the spirit of the event.
-
Incorporate keywords like “Easter service near me” to improve search visibility.
-
Embed a short welcome video to help visitors know what to expect.
-
Add a digital RSVP form to gauge attendance and follow up with guests.
-
Highlight children’s activities and any food or refreshments.
With ChurchSpring’s integrated Event feature, you can launch polished, branded event pages in minutes. These pages are mobile-responsive, beautifully designed, and easy to update with last-minute changes. Best of all, they’re built into your site—no external plugins needed—which supports a stress-free website experience for your staff and volunteers.
“We really enjoy our website and get several compliments on it. We are a small church and this gives us a large presence. Awesome job in creating this!! You are amazing people and I am sure God is very pleased with your mission to help all churches involved spread the word. Thank you,”
Cole W. from Mt. Pisgah Missionary Baptist Church
2. Add the Event to Your Homepage and Calendar
Your homepage is prime digital real estate. Feature your Easter events prominently so visitors don’t have to dig. Include banners or pop-ups that link directly to your event page.
Don’t forget to place the event on your online calendar. When your church uses a built-in calendar right on your church website, events should display automatically and retire themselves once the date passes—reducing clutter and helping you stay organized.
3. Promote Through Social Media (Paid & Organic)
Don’t just rely on Sunday announcements—share your Easter events on platforms like Facebook and Instagram to expand your reach.
-
Post engaging graphics, teaser videos, and personal invites from your pastor.
-
Use Facebook Events to allow RSVPs and send reminders.
-
Run a small local Facebook ad campaign targeting families in your area.
-
Share behind-the-scenes content from your Easter prep to build excitement.
-
Highlight testimonials or stories from past Easter events to build trust.
-
Encourage members to tag friends and use a custom hashtag to increase visibility.
Social media is one of the most effective forms of digital marketing for churches. Just $25–50 can get your event in front of hundreds of local people who might be looking for a place to celebrate Easter. If you’re looking to scale, consider using AI for church to automate captions, schedule content, and analyze engagement.
4. Send a Targeted Email to Your Church List
Don’t underestimate the power of email. A well-timed, visually engaging email can be the reminder someone needs to invite their neighbor or bring a friend.
-
Send a dedicated Easter invite 2–3 weeks in advance.
-
Include your event title, description, and RSVP link.
-
Use visual branding that matches your website for consistency.
-
Follow up with a second reminder 2–3 days before the event.
-
Segment your email list for families, youth, and seniors if possible.
-
Include a downloadable invite or image they can share with others.
Whether you use Mailchimp, Constant Contact, or ChurchSpring’s native integrations, make sure your church email strategy is timely, clear, and welcoming. Keep it focused on next steps: inviting, attending, sharing.
5. List Your Event on Local Directories & Search Tools
Many people search online for seasonal events. Make sure your church is showing up where they’re looking.
-
Update your Google business account with event info and service times.
-
Submit your event to local community calendars and local radio or newspaper websites.
-
Encourage church members to share the event with their neighborhood groups or Nextdoor community.
These extra touchpoints go a long way in helping your Easter events gain traction in your area.
6. Follow Up After the Event
Your promotion doesn’t end on Easter Sunday. Following up with attendees helps turn guests into returning visitors.
-
Send a thank-you email or text message to guests who RSVP’d.
-
Share photos from the event on your website and social media.
-
Invite them to your next service or sermon series.
-
Post a video recap of the Easter celebration to your homepage.
-
Include a short survey asking what they enjoyed and what they’d love to see next.
-
Add new contacts to your regular email updates or newsletter.
Use your follow-up to gently reinforce your church marketing goals—building relationships, encouraging deeper connection, and inviting them into your church community.
Keep It Simple with ChurchSpring’s Event Tools
Churches don’t need a full-time marketing team to successfully promote Easter events. With ChurchSpring, you get:
-
Customizable Event Pages with RSVPs, media, and easy sharing
-
Homepage & calendar integration that keeps your site current
-
Built-in tools to support your email and church event marketing efforts
All this is included in your website subscription—no need to worry about the cost of church website add-ons or third-party tools.
So whether you’re tech-savvy or not, ChurchSpring helps churches like yours reach more people this Easter season with less stress and more impact.
“ChurchSpring has been wonderful to work with. They are very helpful and the website is so easy to update. Another bonus is that once you sign up with them, your contract price will never increase! How many things can say there will never be an increase in cost? That is huge in this day and age. Thank you, ChurchSpring, you are awesome!”
Karen B. from Central and East Freeborn Lutheran
Share the Message, Grow the Reach
Your Easter event is more than a calendar item—it’s a powerful opportunity to introduce your community to the life-changing hope of the Gospel. With so many distractions and competing events during the season, it’s critical that your church cuts through the noise with intentional and effective online outreach.
By following the strategies above, you can ensure your message not only reaches more people but connects with them in a way that encourages real-world attendance and spiritual engagement. Whether you’re a small church with limited staff or a larger congregation looking to streamline your strategy, these simple updates and tools work for every ministry.
And with ChurchSpring, you don’t have to start from scratch. Our platform empowers you to update and promote your events with ease, track effectiveness, and take the guesswork out of website updates. You’ll finally be able to align your promotions with your mission—without losing time to tech headaches.
Ready to promote your Easter events with confidence? Try ChurchSpring for free today or schedule a free ChurchSpring demo to see how simple online promotion can be.
