Let’s be honest—church events can sometimes feel like an endless hustle and grind. You pour your heart into planning, only to wonder if anyone outside your regulars will even show up. But this season is different. This is your chance to do more than just fill seats.
From sunrise services to bounce houses and egg hunts, the Easter season is a prime time for community outreach. It’s a chance to welcome new faces, reengage drifting members, and remind your city that your church isn’t just active—it’s alive.
The key? Make your events unmissable without making your team miserable.
But great events don’t just happen—they’re planned, promoted, and presented with care. A strong church Easter event planning strategy can elevate your outreach, build momentum, and leave a lasting impression.
If you’re ready to take your Easter efforts to the next level, here are five practical ways to make your church events stand out this year—using the tools, features, and strategies that actually work.
1. Build a Dedicated Easter Event Page That’s Easy to Share
One of the best ways to promote Easter events is to create a standalone Easter event page on your church website. It provides a clear destination for guests to learn more and RSVP. When you offer all the details in one place, you reduce confusion and increase confidence for first-time attendees.
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Include time, location, details, and FAQs like parking or childcare
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Use engaging graphics or videos that reflect your church’s personality
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Add a call-to-action like “Plan Your Visit” or “Invite a Friend”
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Embed a countdown timer to create a sense of urgency
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Add an RSVP button to help you plan for attendance and follow-up
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Highlight any guest giveaways or family-friendly features
With ChurchSpring Events, you can build and publish professional event pages in minutes—no technical skills required. And since the platform includes auto-archiving and dynamic calendar integration, you won’t need to worry about constant updates or expired content cluttering your site.
This low-maintenance system supports better church event management so you can spend less time troubleshooting and more time connecting with your community.
“Super easy to use and edit, great options for background themes, and calendar events.”
Tina D. from New Life Christian Church
2. Use Engaging Media to Create Excitement
Visual storytelling is one of the most powerful ways to get people interested in attending your events. Add engaging media—photos, videos, slideshows, or promo clips—to transform an event page from “just informative” to “I want to go!”
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Share short video invitations from your pastor or ministry leaders
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Feature highlight reels from past Easter events
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Post photos of volunteers preparing or rehearsing for Easter weekend
ChurchSpring’s built-in media library and social media library give you fast access to visuals that make your content shine—without having to outsource design or dig through stock websites. Plus, these assets are perfectly optimized for your site.
3. Share Your Events Across All Digital Channels
Once your event page is live, it’s time to share it with the world! Get the word out through email, social platforms, and digital invitations that reflect your church marketing vision. Don’t assume one post or email will do the job—your message needs repetition across multiple channels to stick.
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Create a Facebook Event and link it to your Facebook page for your church
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Send an email invitation to your congregation with shareable links
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Embed the event on your homepage, blog, or livestream pages
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Share countdown graphics and promo clips on Instagram Stories and Reels
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Use text message reminders the week of the event
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Encourage church members to share the event link in group chats or local community forums
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Use a social scheduler to pre-schedule posts across platforms leading up to Easter Sunday—For example, ChurchSpring’s integrated social scheduler makes this process smooth and efficient.
When your communication is consistent across channels, people are more likely to take action. Bonus: Link tracking and email open rates can help you analyze performance and build on your success.
“I love how when I post to social media an event or blog how it brings in the picture and the look of the post on social media. This has been a great move for us!”
Mark Manzer, Pastor at Waterford Community Church
4. Add Testimonies and Personal Stories
Nothing builds trust like hearing from real people. Adding quotes or stories from past attendees to your event page and social posts can give first-time guests the confidence to show up and belong.
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Include parent feedback from last year’s egg hunt.
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Share a short story about someone who visited on Easter and kept coming back.
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Use quote graphics for social media or testimonials on your event page.
These organic moments reinforce your event’s value and provide real-life evidence of your church’s hospitality and purpose.
To take it further, use Google Analytics 4 metrics to measure how visitors are interacting with your testimonials and videos. Understanding what’s working helps refine your future efforts and enhances your church event success.
5. Make Follow-Up Simple and Intentional
After Easter is over, it’s easy to shift back to “normal.” But strategic follow-up ensures that your guests don’t stay as one-time visitors. This is your chance to extend a warm welcome beyond the event itself.
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Use digital connect cards during or after the event.
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Send a thank-you message with a recap video or next steps invite.
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Include them in your next sermon series announcement or event email.
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Share a personal message from your pastor thanking guests for attending.
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Post a highlights reel from the event on social media and tag those who shared it.
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Invite attendees to a newcomer’s lunch or church tour the following week.
Keeping the conversation going is part of long-term ministry. Don’t miss the opportunity to turn new guests into active participants in your church family. When follow-up is intentional, relational, and easy to manage, your Easter momentum doesn’t fade—it multiplies.
Stand Out Without Burning Out
Your church’s Easter outreach can be extraordinary—even with a small team or limited time. The right tools allow you to streamline promotion, manage events confidently, and attract more guests. The goal isn’t to do everything—it’s to do the right things that drive connection, clarity, and impact.
That’s why churches love using ChurchSpring Events for their online church calendar to simplify setup, showcase visuals, and integrate communication across every channel. No extra fees, plugins, or maintenance headaches—just a system built for real churches doing real ministry with limited time and big hearts.
Ready to create an Easter experience that connects and lasts? Try ChurchSpring for free today or schedule a free ChurchSpring demo and launch your most effective Easter events yet.
