5 Creative Ideas for Your Church Social Media For When You Don’t Know What to Post
There’s nothing worse than going to post on your church’s social media accounts and coming up with absolutely zero ideas on what to share. Growing your church’s online presence doesn’t have to be overwhelming, yet if we’re honest, it can feel confusing and yet another checkbox on your never-ending task list as you run through a mental list about what to post.
The good news is that with the right tools and strategies, you can harness the power of social media to connect with your community and spread the good news far and wide. When you post a consistent mix of content types, post relevant content, and encourage engagement through comments, shares, etc, you’ll start to see an increase in your social media engagement and following.
Why Social Media Matters for Your Church
But first—let’s chat about why we’re evening talking about posting online. Social media isn’t just for sharing funny cat videos or posting selfies—it’s a powerful tool for churches to connect with their congregation and reach out to potential guests. If you’re not already using social media to its fullest potential, you’re missing out on a huge opportunity to engage with your community. With the average time spent on social media at 2 hours and 23 minutes (Datareportal January 2024 global overview), your members and community are hanging out online for entertainment, encouragement, and resources.
Let’s dive into five creative ideas you can recycle to post on your church’s social media to free up your time.
1. Increase Spiritual Connection with Scripture Reflections
One of the most effective ways to use social media for outreach is by sharing scripture reflections, devotions, or highlights from recent sermons. With ChurchSpring’s Social Media Scheduler, you can easily schedule social media posts in advance, ensuring that your followers receive daily inspiration and spiritual nourishment.
Follow these tips to share spiritual reflections:
Schedule a scripture verse or short reflection to be posted automatically using a social media scheduler like ChurchSpring’s Social Media Scheduler automatically integrated into every church website or a platform like HootSuite, Buffer, or Later.
Link back to your website’s sermon if you’re sharing sermon highlights, quotes, photos, or videos.
Post a worship song from last Sunday’s worship set.
Include a brief commentary or personal connection to make it more engaging.
Use relevant hashtags like #VerseOfTheDay or #DailyDevotional to increase discoverability.
Consider using stock imagery, images taken during the sermon, a video clip from your live stream, or creating simple graphics to make posts more visually appealing. We love using Canva to easily create social media and website graphics.
Encourage followers to comment and share how the verse/reflection resonates with them.
2. Get People Excited with Event Promotion and Reminders
Hosting an event at your church? Don’t forget to promote it on social media! Schedule event promotions and reminders to announce upcoming events and to ensure that your followers don’t miss out on any important happenings at your church.
Promotion tips:
Create an event graphic with key details like date, time, and location.
Link any social media posts back to your church website’s event calendar with more details and registration.
Share countdowns, behind-the-scenes previews, and speaker/performer spotlights leading up to build anticipation and increase registration.
Schedule reminders one month, one week, three days, and the day-of the event.
Live stream portions of events or go live occasionally to give a sneak peek.
Encourage attendees to check in and share photos during the event using a custom hashtag and tagging your ministry.
Post photos or videos after the event
3. Showcase Volunteer Spotlights
Volunteers are the backbone of any church community, and it’s important to recognize and celebrate their contributions. Shine a spotlight on the amazing work that your volunteers are doing and inspire others to get involved.
Some recognition tips for social media posts:
Interview key volunteers about their roles, why they serve, and favorite memories.
Share photos, videos, and Instagram
Reels highlighting volunteers in action.
Create simple graphics with their name, role, number of years served, and a quote from them.
Encourage others to comment with words of appreciation.
Make it a regular series like “Volunteer of the Month”.
4. Share the Good News With Testimonials
There’s nothing more powerful than a personal testimonial or story of transformation. Post testimonials and story posts to share the good news of what’s happening in your church body.
Some testimonial tips for sharing online:
Have members record a short video testimonial about how being part of the church has impacted their lives.
Share written stories with photos submitted by members. Post these stories as a Blog article on your website and link the social media post to the full blog article.
Ask thought-provoking questions to spark engagement like “How has your faith helped you through a difficult time?”.
Use hashtags like #TransformationTuesday or #TestimonyThursday.
Celebrate milestones like baptisms, sobriety anniversaries, and more.
5. Build Authentic Connections With Behind-the-Scenes Content
People love getting a behind-the-scenes look at what goes on behind closed doors. By sharing behind-the-scenes content on social media, you can give your followers a glimpse into the inner workings of your church and build authentic connections with them.
Some behind-the-scenes tips:
Give a tour of your church facilities and explain their purpose/history.
Share snippets of your sermon writing/prep process.
Film a day in the life of a staff member or volunteer.
Post fun behind-the-scenes photos from event setup, rehearsals, etc.
Ask engaging questions like “What’s your favorite spot at our church?”.
Let’s Get Social!
So there you have it—five creative ways to use social media for your church without being overwhelmed about what to post. By implementing these tips, you can take your church’s social media presence to the next level and connect with your community in meaningful ways.
Sign up for a free demo or a free 7-day trial to see how ChurchSpring’s Social Media Scheduler included free with any church website builder can help you save time.
